For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant to your website and web surfers should be entering your keywords in the search engines often.
If you don't get this straight from the beginning your promotional efforts will be in vain and you will waste a lot of time and money.
There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying.
Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very common to enter as a query as the Internet evolved and there is so much information out there. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
You can't get enough of this warning:
If you target the wrong keywords, you will lose time and money.
Being wrong in keyword optimization is either optimizing for keywords that you currently can not get high ranking, or optimizing fro keywords that don't convert to sales.
Make sure that you choose the correct keyword type also.
Tips
1. Focus on keyphrases that consist of two to four words - Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
2. Focus on keywords that will bring you targeted visitors instead of high search volume keywords
3. Don not optimize for keyword that is only one word - one word keywords are not very effective because they are not very likely to be searched for and the targeting is too broad. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them.
4. Make sure that the keywords or phrases are specific for your product (or service) and the visitor will be interested particularly in your product (or service)
5. Do a research what keywords would potential customers use to find websites that are similar to yours and what keywords your competition is optimizing for
6. Web surfers might not use the keywords you expect. It is important to find the keywords that potential customers really use.
7. Figure out the different keyword types.
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